Marketing Analytics |
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Código: | SDTDS008 | ![]() |
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Marca: | SAGRADO | Nivel: | Advanced | ||||
Duración: | 2 | Precio: | Llame al 641-7714 | ||||
Metodo Ense?anza: | Instructor Led | (Ver Bosquejo) | |||||
Pre-requisito: | Este curso no tiene pre-requisitos sugeridos. | ||||||
The concept of Marketing Analytics will help us understand how to use data analysis to gain insights and market to individual customers. Many companies have extensive information about consumers¿ preferences and interests and how they react to marketing campaigns, but few have the expertise to strategically use this information. In this introductory course, students will learn the scientific approach to marketing using databases, analysis, and information systems to collect, analyze, and make data-driven decisions. |